Welcome! I’m a digital media producer skilled in driving engagement and follower growth through innovative social media strategies for leading entertainment brands.
Scroll down for some of my recent work 👇
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Increased engagement across Disney social platforms to nearly 10% (up 5 points YoY)
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Built Paramount-owned 'After Dark' TikTok channel from the ground up, achieving 80 million views and 810k followers in under two years.
Produced one of the top live stream series at Paramount, garnering up to 100k+ viewers in a single stream
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Proven Results
Doubled AwesomenessTV Instagram followers from 300k to 600k in a few months with original content
Increased video views by 2,100% by creating original social programming across AwesomenessTV’s Instagram and Facebook
Reached millions of viewers with original AwesomenessTV IGTV Series; Nominated for IGTV Shorty Award
Won first place and funding at internal pitch competition involving final buy-in from executive leadership at Nickelodeon Digital Studios
Content Wins
Ideated and pitched “Kristoff’s Golden Retriever Moments”, later emerging as a top @Disney TikTok performer of the year.
Collaborated on “Kronk’s Best Lines with Patrick Warburton and Sons”, driving 17M+ views on Disney’s Instagram.
Marketing Shows and Films
Specialized in crafting social media marketing strategies that organically resonate with target audiences, including promoting original series, branded content, and film releases for Awesomeness Studios and Paramount Pictures in ways that feel like natural, fun content. Experience appearing on-camera across brand digital channels.
Social Issues & Advocacy
Worked with designers to produce engaging Instagram content on social issues, like mental health awareness and political activism, tailored for AwesomenessTV's Gen-Z audience to inspire conversation and action.
Produced innovative pop culture content on ATV’s Instagram tailored to Gen-Z trends in movies, shows, and music.
Pop Culture-Driven Content
Concepted and produced “Will You Be My Valentine", which contributed to one third of all @Disney Valentine’s Day campaign engagements.
Engaging Instagram Stories
Produced interactive ATV Instagram Stories that actively involved audiences through polls, questions, and live responses.
